Laurel’s Heyday is Now

City of Laurel Mississippi LogoIt’s no secret that Laurel is on the rise. Although the “secret” or key to the exponential growth we see here is restoration, not renovation. For us, the step forward may just be a step back, and it’s our job to “Bring Laurel back” and make it better than ever.

In other small towns and rural areas, the revitalization movement looks like mostly big changes and actions towards modernization. While these advances are good and important, Laurel needs just as much improvement intended to restore its well-known former glory. We’ve found at Lott Furniture Co. that our 100 year secret is simply just sticking to our roots. 


Well, we already know that company is coming, and part of that company is already here! So, instead of crashing, it’s our time to ride this tidal wave and land on the sandbar on the other side. During this huge growth of tourism, we have a fighting chance to capitalize. And by capitalizing, we can grow Laurel enough to show some real stability that could last far into the future.

Although we are gaining many great things, we can’t forget what we already have. It’s our turn to make those things better. And to do this, we’ve got to get up and get moving. It’s time to invest in Laurel now.


  • Industry- We have exceptional industry that includes companies/factories that employ thousands, such as: Wayne Farms, Howard Industries, Masonite, Laurel Machine & Foundry, Sanderson Farms, and more. Did you know that Sanderson Farms is the 3rd largest poultry producer in the USA and the only Fortune 1000 Company headquartered in Mississippi?
  • Parks, Recreation, Schools, and Organizations- Laurel has it’s own accredited Main Street organization, hospital, mall, beautiful parks, a classic theatre, and not to mention–great schools! Folks, we’ve got some real deal locations that are perfect for locals and visitors alike. This very blog was written in Laurel’s first and only co-working space. Also, our very own art museum, Lauren Rogers Museum of Art, receives approximately 32,000 visitors per year!
  • Extraordinary People- Possibly the most valuable thing “The City Beautiful” has is the people. Laurel is home to over 18,500 unique individuals. We have a house full of innovators, artisans, leaders, makers, and doers. And we should be proud of it.


According to Forbes, small town living offers little traffic, low costs of living, and more affordable housing. Some other things that are equally beneficial include: lower crime levels, shorter commutes, and more support with less competition for local business.

Investing in small town America, namely our home town of Laurel, is good for the national and local economies, as well as our community as a whole. Therefore, it’s good for your city, your country, your family, and it’s good for you.

Laurel is already a great place to live and offers so much to its residents. Why not make its “heyday” now?


  1. Get Involved- Go to community events. Welcome visitors. Eat at local restaurants. Most of all, volunteer! A few great places to do just that in a variety of different ways are Laurel Main Street, the Red Cross, and the Animal Rescue League or SCAR.
  2. Speak Up and Stay Informed- Join the conversation and stay connected! Read local newspapers and magazines, watch for updates and events on social media, and read blogs written by native people and businesses. Share posts and sales you see from restaurants and shops Downtown on social media. Like and engage in those posts by commenting and tagging other local friends who would enjoy the content. Make your voice heard about city issues, vote in local elections, and definitely highlight and celebrate triumphs made by Laurel and others who live here!
  3. #ShopSmall- Shop locally as often as possible. Buy your furniture and home accessories here, your clothes, gifts, food, etc. in Laurel. The more we spend Downtown, the more that goes back into our community. Our friends over at Laurel Mercantile Co. are doing it right. Check out the video they made calling all of us to get serious about small-town America.

Bringing Laurel back is going to take just about all of us, and it starts with you. So please join us as we take part in this journey that can bring even greater value to the place that is so beloved to us all.

Company is still coming, and it’s not just tourism. That company is our children, grandchildren, and the generations to come that will get what we leave them.

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-Keri Rowell, Lott Furniture Co.

6 replies
  1. Andrea Milham
    Andrea Milham says:

    Perfectly written. While it is important to make the best of the visitors to our town, it is equally important to take care of those who have already been supporting our businesses for years. So glad my neighbor Lott Furniture realizes that and is poised to offer their same level of excellent customer service for even more generations to come!

  2. Amy
    Amy says:

    This is a great blog post to remind us to support each other. We can’t wait to be a part of the growth in Laurel

  3. Suzanne Williams
    Suzanne Williams says:

    I agree 100 percent. I am excited to be a business in Laurel. Count me in to helping Laurel having it’s “hay day” now.
    New Look is planning to have an Art Walk once a month featuring local artisans. We plan to do this the third Saturday of the month starting in June. If you are anyone you know is interested please let us know. Let’s all work together to make this happen!!! I love my home town, Laurel.

  4. Wanda Webb Everett
    Wanda Webb Everett says:

    What a great encouragement! Laurel is rocking! My wonderful friends, Libby and Gene Mulloy introduced me to lovely Laurel years ago and would be so happy to watch the great growth anc success of businesses like yours. I understand that you have played a major role in the renovations in downtown. Keep up the great work. Surely, The Good Lord is letting Libby and Gene look down from Heaven at Laurel’s continual blossoming.


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